benefit cosmetics, 2022-2025As the sole US Copywriter for Benefit, my projects consisted of everything from one-of-a-kind influencer sends and campaign copy concepting to the everyday stuff like social media captions and E-comm—plus SO much more (see: my UGC moments). Painting the town pink was one for the books.
Work available upon request for: Paid Ads (static & in-video text), PDP, VM, CRM, SMS, scripts, event signage, merch product copy, Ulta catalogs & TikTok Shop sets
email copy
email copy
brand work
brand work
Friends with Benefit Info Card ft. Avery & Emilie
Benetint Holiday Send
Makeup Bag for Ulta @ Target
Fresh New Benetint Info Card
Benefit x DEZI Info Card
Brow Pen Infomercial Script (click to view)
Pore Care Event Invite
Pore Care Halloween Send
Benefit x Scrub Daddy Info Card
Summer Giveaway Event Invite
BADgal BANG! Colors Info Card
BADgal BANG! Colors Info Card 2
BADgal BANG! Colors Info Card 3
Ulta Mag Brows Ad
Summer Giveaway Newspaper Prop
Benefit x Alix Earle GWP
Brow Search 2023 Name + Supporting Copy
National Brow Day Ad (click to view)
Benefit x Ulta Fan Fest Mascara Pop Up Promo (click to view)
Fan Fest Mascara Ad (click to view)
social caption copy
social caption copy
UGC & Modeling
· click to view ·
UGC & Modeling · click to view ·
Rollin' with Benetint
GRWM ft. Full Face of Benefit
Benefit Brows
Full-Blast Volume ft. BADgal BANG!
Shellie Blush Holiday Shoot
Fan Fest + BADgal Liner Look