Ever since I was the size of a crumb, I knew I had a thing for words. Billboards, lyrics, nail polish shade names, the works—if it was fun to read and rolled off the tongue, I was hooked. More importantly, I wanted to be behind the scenes of creating something that went just a pinch beyond the norm. Something that served its purpose to inform the reader, but with some added spice.

With a hodgepodge of experiences ranging from magazine writing to copywriting, what has remained is my love for storytelling. Building a world through words to not only tell you about this exciting new collab, but why it makes as much sense as a PB & J.

Point blank, I believe marketing copy doesn’t have to be prescriptive. The truth is, there is an art to paying close attention to the ᵗⁱⁿⁱᵉˢᵗ details and sitting back long enough to tune in to the cultural conversation. It’s how I approach writing to the world and what powers my passion for this work, taking an ordinary message and making it personal for the people reading it.